WHY YOUR CHARACTER (IWA) IS YOUR GREATEST ASSET – LONG -TERM REPUTATION BUILDING.
The Foundation of Lasting Success
In today’s world, people often chase wealth, status, and power—forgetting that none of these things matter if they lack good character. Your character is your greatest asset because it determines how people trust you, whether opportunities come your way, and how your reputation holds up over time.
In Ifa philosophy, Iwa (character) is considered the most important quality a person can possess.
A popular Yoruba proverb states:
“Iwa l’ewa” – Character is beauty.
No matter how talented, intelligent, or wealthy you are, if you lack integrity, honesty, and accountability, your success will not last.
What Is Iwa? The Power of Good Character
Iwa means much more than just “being good.”
It refers to the essence of who you are—your values, your actions, and how you treat others.
A person with iwa rere (good character) is:
- Honest in words and actions
- Trustworthy and dependable
- Fair and just in dealings
- Humble and respectful to others
- Responsible and accountable for their choices
- A person with iwa buburu (bad character) is:
- Dishonest and deceitful
- Only focused on personal gain at any cost
- Disrespectful or manipulative
- Unwilling to take responsibility for mistakes
Ifa teaches that no matter how far you go in life, bad character will always catch up to you.
Why Your Character Is Your Greatest Asset
1. Character Builds a Strong Reputation
Your reputation is not built in a day—it is the result of your everyday actions.
When people hear your name, what do they associate it with?
Trust and respect, or deceit and selfishness?
- Ifa wisdom teaches that a good name is better than riches.
- Your reputation can open or close doors for you.
- In business and relationships, people prefer to work with those who have integrity.
A damaged reputation is difficult to repair, so maintaining good character is one of the smartest investments you can make.
2. Character Creates Opportunities
When people trust you, they want to help you succeed.
Ifa teaches that good character attracts favor and blessings.
- A business owner with integrity gains loyal customers.
- An employee who is honest and hardworking earns promotions.
- A trustworthy friend or partner attracts supportive relationships.
No matter what field you are in, your character is your greatest asset because it determines how people treat you, support you, and recommend you to others.
3. Character Ensures Long-Term Success
Short-term success can be built on lies, manipulation, or luck.
But long-term success?
That only comes from consistency, integrity, and trustworthiness.
- People who cheat their way to the top eventually fall.
- Those who deceive others eventually get exposed.
- However, those who build on iwa rere create a legacy that lasts.
Ifa reminds us that what you do today affects your tomorrow.
Success without good character is fragile, but success with iwa rere is unshakable.
4. Character Brings Inner Peace and Confidence
There is a Yoruba saying:
“A clear conscience fears no accusation.”
When you live with integrity, you sleep well at night.
You don’t have to:
- Worry about getting caught in a lie.
- Fear being exposed for dishonesty.
- Keep up a false image to impress people.
A person with iwa rere enjoys inner peace and walks with confidence, knowing their reputation is solid.
How to Strengthen Your Character for Long-Term Reputation Building
1. Be Honest – Always
Honesty is the foundation of good character.
If you want to be respected and trusted:
- Speak the truth, even when it’s uncomfortable.
- Follow through on your promises.
- Never use lies or manipulation to get ahead.
2. Take Responsibility for Your Actions
No one is perfect—we all make mistakes. But what separates people with iwa rere from those with iwa buburu is accountability.
- Don’t blame others for your mistakes.
- Don’t make excuses for bad behavior.
- Apologize sincerely and correct your actions.
3. Treat Others with Respect and Fairness
How you treat people determines how they see you. Kindness, humility, and fairness go a long way in building a good name.
- Respect those above and below you.
- Be fair in business and personal dealings.
- Never exploit or mistreat others for personal gain.
4. Surround Yourself with People of Good Character
Ifa teaches that the people around you shape your destiny. If you surround yourself with dishonest or selfish people, it will influence you negatively.
- Choose friends and mentors with integrity.
- Avoid toxic environments that encourage bad behavior.
- Seek wisdom from those who demonstrate good character.
5. Focus on Growth, Not Just Success
Many people chase money, status, or fame but neglect their iwa.
However, true success is built on consistency, self-discipline, and moral strength.
Ask yourself daily:
- “Am I acting with integrity?”
- “Would I be proud of my actions if the world saw them?”
- “Am I building a reputation that will stand the test of time?”
Final Thoughts: Character Is the Ultimate Currency
At the end of the day, your character is your greatest asset. It determines:
- How people trust and respect you
- The opportunities that come your way
- Your ability to maintain success over time
- Your inner peace and self-confidence
Wealth, fame, and titles can come and go, but iwa rere is what truly defines your legacy.
- Choose integrity.
- Invest in your reputation.
- Let your character speak louder than words.
Because in the long run, good character is the key to a life well-lived.
Call to Action:
Did this post resonate with you?
Share your thoughts in the comments!
For more Ifa-inspired wisdom on character, integrity, and success, explore the latest posts.